By Sherry — I’m happy it’s warmer than last week!
Launch Parties. I wasn’t sure if I should throw one or not. I googled Launch Parties and panic set in. I saw discussions about bartenders, DJs, swag, decorations, themes. That was not for me.
For a extroverted person I have this introverted part of me around promoting Tagged for Death. Standing up on my own, talking about my book scared the heck out of me. But that’s when I saw Ray Daniel’s post on Facebook talking about his launch party for Terminated. He had Hank Phillippi Ryan interview him. I thought that was a brilliant idea and something that would work well for me. Friends who attended Ray’s launch said it was fabulous.
I asked friend, author, and independent editor Barb Goffman if she would interview me for the launch. Barb is also a journalist, funny, and enthusiastic. She said yes and a weight fell off my shoulders. I could do this. The next step was figuring out the venue. Have it at home? Rent a community center? Or have it at a bookstore? I sought the advice of friends. Some of their answers surprised me: make sure there’s lots of parking, bonus points for free parking, don’t make me drive through rush hour (Washington DC traffic can be a nightmare). Do you want this to be a marketing event or a celebration with family and friends? If you have it at your house or a community center who will handle book sales?
It was a lot to ponder. Fortunately for me my friend Mary Titone pushed me and called venues for me. Barnes and Noble at Fair Lakes Promenade in Fairfax, Virginia said they’d love to host my launch. Having it there fulfilled the lots of free parking and who would sell books suggestion. We set it up for 1:00 pm on a Sunday which avoided rush hour. Having it at the bookstore allowed for both a celebration and a marketing event.
The staff at Barnes and Noble couldn’t have been nicer. Store manager Sarah Emmett arranged for Mary and I to meet with Ann, who’s in charge of the cafe, and John their events guru. Ann provided samples of baked goods and made sure I stayed within my budget. The day of the launch she even made sure we had our own private “butler” Alex to serve. John and Sarah made lots of great suggestions and showed us the space where the party would be. They all seemed so happy about the event and I couldn’t have worked with a nicer team.
The night before the big day my friend Jill Ribler sent me a picture she’d found on Pinterest. An author had taken her own book and had people attending the launch sign it instead of having a guest book. It was a great idea which I incorporated into the launch. Two friends and fellow writers, Susan O’Brien and Robin Templeton, volunteered to take pictures.
The launch itself was perfect. I choked up a bit during the thank you’s when I mentioned my husband and daughter. Barb Goffman was funny and asked great questions. Having her by my side kept me calm (well, calmer). I didn’t do a reading — it’s another thing I’m not crazy about doing.
I was delighted to have people from so many aspects of my life present. Friends we’d met at Hanscom Air Force Base in Massachusetts — Tagged for Death is set in a fictional version of the base and the small town of Bedford, Massachusetts, Chessie Chapter Sisters in Crime members, even one friend from the New England Chapter of Sisters in Crime, one Wicked Cozy Author, along with friends and neighbors. It surpassed the celebration I hoped for.
Thanks to all of you for making my launch party such a special day!
It all sounded splendid, Sherry. Your very first launch is a special one, never to be repeated. Just wish I could have joined you!
I wish you could have too, Edith!
Reblogged this on F4l ~ FLECK and commented:
Launch parties to remember 😃
Sounds perfect! Congrats Sherry 🙂
It was lovely!
It was so fun. I just remembered how, during your introduction, you mentioned your New England author friend who has moved here and I whispered “fresh meat,” and you laughed. I’m happy I was able to help make your day a wonderful one.
That was funny, Barb! But you stumped me for a minute with the “best find” question. When we got home Bob questioned my choice of best find! I think you might have a new career on your hands!
What a wonderful party, Sherry. I think a lot of authors will be saving this post for the future. I’m so glad I could celebrate TAGGED with you all!
I was so glad you could be there Shari! And I get wait until it’s your turn!
SO happy to see this! It is fabulous in EVERY way. And so are you. xoxo
Thank you, Hank! I’m not sure if it was you or Ray who had the idea to do the interview but it was a great one!
Glad it was such a success. I would have loved to have gone, but I’m on the wrong side of the country. Or you are.
I wish you could have come to, Mark — we will have to lure you out to this coast one of these days.
What a wonderful launch! I’m so glad it went so well. Tagged for Death is such a good book. It deserves everything wonderful that happens to it.
Thank you, Barb!
Sherry, thanks for sharing the photos and the inside scoop with all of us who couldn’t be there. It looks like a party it was a shame to miss! Congratulations!
Thanks, Jessie — it was so fun.
So pleased for you, Sherry!
Thank you, Marian! It was a happy afternoon.
Thanks, Fraser! Soon it will be you!
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