When I signed the contract to write the Clock Shop Mystery series, I had to pick a pen name. I chose Julianne Holmes, which is a family name of sorts. I talked about choosing the name here. Two caveats helped with the name choice. The initials are the same (JH) as my real name, and the first name sounds like Julie. If I chose “Sally” or “Betty” I would never respond to folks when they called my name.
When I got the contract for my Theater Cop series, I went with my own name, J.A. Hennrikus. How thrilled am I that my folks are going to get to hold a book with my name on it?
Then I started to think about branding. I have a Facebook page that has both names. For the Clock Shop series, I got the twitter handle @ClaganClocks, since they use it in the book. But I’ve never hid the @JulieHennrikus twitter handle. I’ve got a number of followers from all parts of my life.
But when I got a second JH contract, and decided all of my pen names will be JH names, I thought about creating a second online persona, one for my writing life. @JHAuthors became that Twitter handle. I need to build up the followers, but follow me there for my writing life.
Do you like the picture of me? I saw a caricature service in a stationary store, but it was expensive to have the drawing done. (Note, artists should be paid for their work, it just wasn’t in my budget.) I have nieces, nephews, and god children who own my heart. One of my nieces just graduated from 8th grade, and is an amazing artist. I asked her to draw a picture of me, and told her what it was for. This is what she created. I love it–more timeless than a headshot, but it looks a lot like me. She signs her work RAS. Since she is young, I’m not going to share more details than that, but know that I am a very proud aunt.
The card (which some folks got at Malice) is trading card size. For the next three years I will have at least one book out, so I decided I am going to do a new trading card every year. Isn’t that a fun way to get the information out? I’m always open to new ideas on the marketing front, and do like that the JHAuthors brand could help me figure out some fun pieces.
Dear readers, tell me, what sort of marketing swag do you respond to? Do you think that JHAuthors makes sense, or should I keep all my personas separate?