You may have noticed a difference in the Wickeds’ blog post today. We’re rolling out a new look and feel, along with some new branding.
At the Wickeds’ retreat this spring, we decided it was time to refresh the blog site. It’s been more than five years since we put the original site together–thirty-five years in Internet years, which everyone knows are equivalent to dog years. We wanted to clean up, paint up, fix up. To update and renew.
At the same time, we wanted to slightly change our branding. In the beginning, we chose Wicked Cozy Authors because we were all writing cozy mysteries set in New England. Since then, here at Wicked Authors Partners, Ltd, LLC, New England, United States, Earth, the Universe, etc., we’ve continued to grow and expand. We’re writing books set in southern Indiana, England between the wars, and (soon to come) the Emerald Coast of Florida. We’ve authored historical mysteries, paranormal historical mysteries, and mysteries that edge toward traditional. Three upcoming series have been announced, (by Edith here, Sherry here, and Julie here) and there are more announcements in the offing.
We believe all our books, published and in the pipeline, are comfortable reads for ninety-nine percent of people who read cozy mysteries. Nonetheless, our branding had begun to chafe a little, like a much-loved and much-worn pair of shoes that begins to pinch.
So now we are “The Wickeds.” We kept that part of the name because that’s what everyone calls us and it’s how we refer to ourselves–and because it’s such a wicked awesome New England term for “really great.” We’ve updated our tagline to “Wicked Good Mysteries,” to describe who we are and what we do.
We kept the purple color that has been a part of our branding from the beginning, but updated it. Did you know Pantone Ultra Violet is the color of the year for 2018? We didn’t either, but let’s face it, we are so trendy. We’ve added a couple of other highlighting colors because in the past we’ve often wished we had more options for designing things. We kept the photo of the six of us, clowning around, because it makes us happy.
You can still see our sidebar by clicking the three dots at the top right. And you can get to our About page through the menu at the top left.
We decided we wanted to roll our updated look out in time to have newly branded swag for Bouchercon, the big mystery convention where Sherry, Julie, and Barb will be hanging out next week.
So that’s what’s up with us. We hope you like the new design and find it easy to navigate.
[Edith chiming in for the rest of us with a huge Thank You to Barb for doing all the makeover work! She spent a lot of time to redesign the blog and then tweak it to make it work. We owe ya, Barb.]
Readers: Let us know what you think! The good thing about digital stuff is we can still tweak even though it’s been rolled out. We’re happy to get feedback from the most important part of the blog–all of you.