News Flash: Sheryl Sens is the lucky winner of the Biscuits and Slashed Browns audiobook. Check your email, Sheryl, and congratulations! I wish I had a copy for everyone.
Edith here, just home from most of a week in a Pennsylvania convent retreat house with two fellow authors, one being Wicked Accomplice Kim Gray (and the other a great friend of the Wickeds, Ramona DeFelice Long). I have many new words under my belt, a tired driver’s butt, and evening after evening of laughs in the bank.
I’ve been thinking about how to widen the circles of people who know about my books.
Yes, I’m wearing the slightly uncomfortable Self-Promotion hat. But we all have to do it. We authors never want to tell people, Read my book! Buy my book! But … in fact, we want people to read our books. Buy them, ask their library to buy them, tell their friends what a great read they are. Because this is how I and most of my fellow Wickeds make our living.
Christine Green, a savvy digital strategy friend (she made my fabulous new web site), says marketing is letting people know what you have. So how do we let people know what we have to offer without losing readers?
Earlier this month a few of you might have seen my link to an article I wrote. When I heard the national Quaker magazine, Friends Journal, was having an Arts issue, I wrote an essay about how being a Friend governs how I write and market my crime fiction. My premise was that Quaker values of peace and integrity might be seen as conflicting with a career of writing about murder, deceit, betrayal.
The journal published my piece on how I reconcile those conflicts and how my faith and values guide all my writing. Within forty-eight hours the article had been shared hundreds of times. My Quaker Midwife series now has a far wider potential audience than it did, and readers know about my contemporary series, too.
This spring I heard from multi-published mystery author Kaye George that Wildside Press is publishing trilogies of short stories – which don’t have to be original submissions. I got word while I was on retreat that my proposal for a trilogy of three Quaker Midwife short crime stories has been accepted! Two of the stories were nominated for an Agatha Award for Best Short Story. I’m thrilled to widen my circles of readers for these stories – and possibly for the books, too. Stay tuned for news on title and release date.
Authors Mollie Cox Bryan, Lynn Cahoon, and Peg Cochran recently started a Facebook group for writers of farm-based mysteries. When they asked me to join, I initially hesitated. They all have new books coming out, but my publisher didn’t renew the Local Foods Mysteries beyond Mulch Ado About Murder, the fifth in the series. That said, my organic farm books are a perfect fit with that group, so I agreed.
I’ve had great reception to my weekly Wednesday posts over at Down on the Farm Mystery Writers and I think it’s bringing new life (and sales) to these books I worked so hard on. You should join the group! It’s open to all, we just have to approve new members.
My Country Store Mysteries? I’m not quite sure how, but they seem to sell themselves. I don’t want them to languish, though. I love sharing recipes here and there and talking about topics like vintage cookware, bicycling, and home renovation on various blogs where I’m lucky to be invited as guest. I’m super excited to have Death Over Easy, book five, releasing at the end of July!
Another market-widening opportunity presented itself a couple of years ago. Kurt Anthony Krug writes articles for college alumni magazines and I met him at a literary fair in Michigan. He interviewed me, but I never saw the article. Three weeks ago a friend sent a photograph of the page in the Indiana University Alumni Association Magazine where I am featured. The magazine has a huge reach, in paper and digitally, and I’m delighted to have a presence there. And of course Indiana is where the Country Store Mysteries are set. Read the interview here.
As always – and I’m sure I share this with my fellow Wickeds – I could be doing more. Should I be creating and posting memes? Doing more on Instagram? Paying to boost ads? Then again, I have the next book to write. And the next and the next. And if I don’t write the best book I can, the whole career is down the drain!
Readers: How do you like to learn about new authors and about new books from your favorite writers? When does promotion flip over to turning you off?
Share in the comments and I’ll send one of you (US only) my last audiobook of Biscuits and Slashed Browns, the just previous Country Store mystery.